Email Campaign

GH.AI Studio

Turn Your Marketing Into Revenue With Strategic Copy + AI Automation

Email Marketing Campaign - Fat Burning Bundle Promotion

Client & Project Overview

Client: United Supplements

Project Type: Email Marketing Campaign & Conversion Copywriting

Objective: Develop a comprehensive email marketing campaign to drive product bundle sales and increase customer lifetime value through strategic messaging and multi-touchpoint CTA optimization.

The Challenge

United Supplements needed to promote their Fat Burning Bundle while differentiating from competitors in a crowded supplement market. The key challenges included:

Standing out in a saturated inbox environment
Moving beyond product-focused messaging to emphasize customer transformation
Maximizing conversion opportunities through strategic CTA placement
Optimizing for mobile engagement while maintaining desktop effectiveness

Strategic Approach

Subject Line Strategy:

Developed 9 A/B tested subject line variations across 3 strategic approaches to maximize open rates:

Value-Focused: Emphasized savings and transformation results
Journey-Oriented: Positioned as part of customer's personal transformation
Action-Driven: Created urgency with clear calls to action

Messaging Framework:

Transformation Over Product: Positioned supplements as part of complete customer transformation, not just products
Personalized Guidance: Emphasized ongoing support and personalized guidance to differentiate from competitors
Community Building: Balanced promotional messaging with motivational content and community engagement
Value Integration: Integrated clear value proposition ($30 savings) with emotional benefits

CTA Optimization Strategy:

Implemented multi-touchpoint CTA hierarchy designed to maximize conversion opportunities:

Primary CTA: Bold, action-oriented button above the fold
Secondary CTA: Reinforcement in body copy with benefit-focused language
Supporting CTAs: Multiple touchpoints throughout email for continuous conversion opportunities

Deliverables

9 A/B tested subject line variations
Complete email copy with strategic CTA hierarchy
Mobile-optimized short-form version
A/B testing framework for performance optimization

Expected Results & Impact

The strategic approach was designed to deliver measurable improvements:

Increased Open Rates: Multiple subject line variations allow testing to identify highest-performing options
Improved Click-Through Rates: Multi-touchpoint CTA strategy provides multiple conversion opportunities
Higher Mobile Engagement: Dedicated mobile-optimized version captures on-the-go audience
Enhanced Brand Positioning: Transformation-focused messaging differentiates from product-only competitors

Skills Applied

This project showcased expertise across multiple marketing disciplines:

Email Copywriting & Campaign Development
A/B Testing Strategy & Implementation
CTA Optimization & Conversion Rate Improvement
Customer Psychology & Behavioral Marketing
Mobile Optimization
Value Proposition Development

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