Client: Personal Brand
Project Type: Social Media Strategy & Content Planning
Objective: Build a personal brand on Instagram to attract coaching and entrepreneur clients through strategic content, authentic positioning, and systematic engagement tactics.
Building a personal brand on Instagram in the crowded marketing consultant space required overcoming several key challenges:
Identified a unique market angle: faith-based marketing consultant who combines copywriting with AI development—serving entrepreneurs who value integrity and results.
Key Differentiator: "Not just a copywriter OR developer—both" positioned the brand at an intersection most competitors don't occupy.
4-Pillar Content Framework
Created balanced content strategy across four strategic pillars:
Developed comprehensive engagement tactics for sustainable growth:
Transformed generic bio into conversion-focused profile element:
The strategic approach was designed to deliver measurable improvements:
Scalable System: Repeatable content creation and engagement processes
This project showcased expertise across multiple marketing disciplines:
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